Consider the challenge faced by a legal marketing writer â turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. Now, imagine having to do that at scale. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal…
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Picture this: You’re sitting at your desk, staring at your content calendar. It’s as empty as your coffee cup, and your to-do list is longer than a CVS receipt. You know content marketing is importantânecessary, evenâbut your team (if you even have one) is already stretched thin. Content marketing outsourcing is your solution. What is…
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Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. Customer testimonials can help boost sales and conversions when used effectively. However, it’s important to know how to make the most of this type of advertising. Let’s discuss how this kind of advertising works and…
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In May of 2024, we surveyed 125 marketers about the current state of content marketing. We wanted to know what the industry looks like right now, whatâs working, what isnât, and how marketers feel about all of it. This report shows what we found. We talked with a mix of agency marketers, in-house marketers, and…
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Hosting Content Bounce House means I get the inside scoop on the content marketing industry straight from the mouths of other people living this job every day. And these days (cue: recession, tech lay-offs, the impending doom of those recession-induced tech lay-offs as described in myriad LinkedIn posts), having a little extra career advice in…
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AI content isnât the future, itâs already here. You may be drowning in âexpert takesâ from SMEs obviously built in ChatGPT, freelancers thinking theyâll sneak something by your AI detection system, or cold emails from one of the thousands of new AI tools being marketed to content folks today. Your LinkedIn feed is definitely AI…
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