Nick felt LIKE A FRAUD
Nick Christou's agency, Helios, pushes the boundaries of what SMBs can do with data. But they were inconsistent with digital content creation—struggling to create even weekly blog posts. It's difficult to gain traction as a thought leader when you feel like a fraud. And Nick's imposter syndrome was all too real.
Helios
Agency Case Study | DIGITAL MARKETING AGENCY
THE
PROBLEM
Nick Christou felt like he talked a big talk but didn't actually deliver any valuable content. He wanted to position Helios as a trailblazer in analytics for the SMB space, but inconsistent blogging made them look like a small company that didn't have the resources to represent themselves or their clients.
This created anxiety every weekend for Nick, when he would sit down to write and then find himself scrolling Instagram, with ZERO content to send to prospects.
Case study Highlights
How much Helios’s pipeline has grown with Verblio
The figure Helios was quoted by our competitors
The check Helios wrote us for 1 year of fully managed service
In a company with big personalities (we’re talking VPs of Fortune 500s and data geeks who love their field) and even bigger goals, Helios knew they needed a scalable content solution. That led to a search for a writer who knows what they do and can turn it into “business speak” —since for the most part, they see themselves as a bunch of introverts who aren’t super savvy on blogging.
That search led them to Verblio.
THE
SOLUTION
“I’m relieved that we have a REAL company covering us so we don't have to be on the hook for creating content every week. There are very few things people could say to convince me to change my processes with Verblio.”
NICK CHRISTOU, CEO of Helios
Helios’s first year with Verblio created a major shift for their brand. Because of the content they get from Verblio, they finally felt like thought leaders. Their content is top-notch, and Nick is happy to put his name on it.
But even that wasn’t quite enough.
After all, Nick has to wear a lot of hats (we’re talking sales, business development, team management, and much more). So the fact that he still needed to order posts, read through everything, and potentially obsess over edits meant Helios was still moving slower with their content than they knew they could.
That’s why Nick decided to double-down on Verblio Valet.
Verblio Valet is our full-scale content management service. Helios was partnered with one of Verblio’s content experts to help run and manage their content.
Here are just a few of the things Helios no longer had to do:
Request edits from writers or decline posts as needed
Industry, competitor, and keyword research
Brainstorm topic ideas that fit with overall stategy
Proofread, SEO optimize, format, and add photos
Set and double check CMS preferences
“For a long time I looked for marketing consultants to help out with tasks— Verblio let me take advantage of an entire team of digital content specialists instead. I know I'm getting great resources for an insanely affordable price for the talent. ”
NICK CHRISTOU, CEO of Helios
Helios’s account manager, Casey Cline, also has a few tricks up her sleeve. Since she’s familiar with many of Verblio’s writers, she can also reach out to writers who she thinks would be a good fit for the Helios brand and add them as preferred writers. Long term, this creates a highly curated pool of writers that can create authoritative content for Helios—or any other brand.
And Helios is loving it:
“Casey’s like my therapist. I sit down and talk with her for thirty minutes about the exciting things we’re doing, and she turns around and spins that up into amazing content.”
NICK CHRISTOU, CEO of Helios
Of course, the feeling is mutual:
“Nick set me up at the beginning to succeed by giving me everything we need to know. After a few conversations with him, I knew who his audience was and the type of content he wanted, then ever since he’s let me be in charge of coming up with topic ideas, scheduling, and selecting articles from our Verblio writers. We’re able to save Helios so much time in a field that’s usually very hands-on and technical.”
—Casey Cline, Verblio Valet Account Manager
THE
IMPACT
Since Helios started with Verblio Valet:
- Website traffic is up 105%,
30%+ driven by organic search - Blog views are up 170%
- Bounce rate is down 3.5%
- Deal pipeline has increased 2x
- Win rate has gone north of 40%
In the first twelve weeks of Verblio Valet, Helios doubled their pipeline, saved countless hours, and have contracted six figures in revenue. The combination of having their time back and relying on solid content that drives awareness has revolutionized their company, and they’re never going back.
“You need to be using Verblio. The ROI isn't even a question. We wasted two and a half years trying to do it ourselves, searching people on Upwork, hiring contractors and none of them panned out.
Verblio is your one stop shop for everything digital content.”
NICK CHRISTOU, CEO of Helios
Wondering IF VERBLIO VALET CAN REVOLUTIONIZE YOUR CONTENT?
About Helios
Agency Case Study
Helios is an “outsourced Chief Data Officer” for SMBs that helps businesses set up the right systems and data pipelines to capture, analyze, and visualize data in a way that informs decision making and growth.