News - (RED) https://www.red.org/reditorial/category/news/ Tue, 24 Jun 2025 19:11:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Why Should the U.S. Support Foreign Aid Programs? https://www.red.org/reditorial/news/why-should-the-u-s-support-foreign-aid-programs/ Mon, 10 Mar 2025 20:02:41 +0000 https://www.red.org/?p=7772 Recent executive orders from the United States administration have raised questions and alarm over global health and the HIV/AIDS fight. With policy rhetoric shifting to an “America First” mentality, many are also curious why the U.S. should support other countries, financially or otherwise. Here is why it’s critically important for... Read more »

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]]> Recent executive orders from the United States administration have raised questions and alarm over global health and the HIV/AIDS fight. With policy rhetoric shifting to an “America First” mentality, many are also curious why the U.S. should support other countries, financially or otherwise. Here is why it’s critically important for the U.S. to continue to support foreign aid programs.

1. Global Health & Pandemic Prevention

Diseases do not respect geopolitical borders. Investing in global health initiatives helps prevent the spread of infectious diseases like Ebola, HIV/AIDS, Tuberculosis, and COVID-19. Treatment and prevention through health programs not only save lives abroad, but also protect Americans by reducing the likelihood of disease outbreaks reaching U.S. borders.

2. Humanitarian & Moral Responsibility

Providing humanitarian aid to others is in the DNA of American history. The U.S. has long positioned itself as a leader in defending human rights and democracy. Providing aid during global crises reflects American values of compassion and responsibility, and creates a favorable image of the U.S. to the rest of the world.

3. National Security

Helping to stabilize regions by addressing poverty, disease, and lack of education can mitigate conditions that lead to extremism, conflict, and mass migration. By investing in development, the U.S. helps create stable governments that are less likely to become threats to themselves and other countries.

4. Economic Benefits

When developing countries grow economically, they become better trade partners for the U.S. Foreign aid programs can jump-start local economies, creating markets for American goods and services and, in turn, providing lasting returns on investment.

5. Creating & Strengthening Diplomatic Allyship

Partnerships with countries that receive U.S. aid are not one-sided. Aid fosters goodwill and stronger diplomatic ties with recipient countries, making them more likely to support U.S. policies on international issues. The strategic partnerships that emerge from aid can enhance the U.S.’s position on global policies.

6. Cost-Effectiveness Compared to Military Action

If the intent of scaling back aid is to save money, that may only yield a short-term result. In the same way that disease prevention is much more effective and economical than responsive treatment, history shows that investing in development aid is often far cheaper than military intervention. In the long run, addressing instability at its root—by improving governance, infrastructure, and economic opportunities—reduces the need for costly military involvement in the future.

7. Climate Change & Environmental Protection

Climate change already has a dire impact on countries all over the planet, and climate-related crises are forecast to continue worsening. The deadly and costly effects of climate change can only be combatted through a coordinated global effort. By supporting sustainable development abroad, the U.S. also addresses crises locally, such as rising sea levels, destructive storms and fires, and increased migration pressures.

While some critics argue that resources for foreign aid should be spent domestically, the reality is that the budget set aside for aid programs makes up a small fraction of total U.S. spending (less than 1% of the federal budget). Despite its relatively low cost, the impact from these initiatives can be significant in bolstering humanitarian progress, stabilizing regions of unrest, providing economic growth, and preventing climate and health crises—all of which ultimately benefit the U.S.

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]]> (RED) Joins Forces with Snapdragon and Manchester United https://www.red.org/reditorial/news/red-joins-forces-with-snapdragon-and-manchester-united/ Mon, 20 Jan 2025 23:03:11 +0000 https://www.red.org/?p=7339 (RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice.  For the first time ever, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures; Manchester United vs Arsenal women’s team match... Read more »

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]]>

(RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice. 

For the first time ever, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures; Manchester United vs Arsenal women’s team match on May 10th and Manchester United vs West Ham men’s team match on May 11.  Fans will be able to purchase the limited-edition Manchester United shirts featuring the (RED) logo, in addition to other limited-edition apparel, with profits donated to the Global Fund with additional matching by the Gates Foundation.

Don McGuire, Jennifer Lotito, and Omar Berrada join forces in Davos to unveil new limited edition shirt in support of new collaboration between Snapdragon, Manchester United and (RED)
Photo Credit: Harold Cunningham/Getty

(RED), Manchester United, and Snapdragon announced the initiative today at the World Economic Forum at Davos, where they unveiled the Manchester United shirt with the (RED) logo for the very first time. 

Both Qualcomm (through its consumer brand, Snapdragon) and (RED) have a long-term focus of driving impact and changing lives in vulnerable communities. Since 2004, Qualcomm has collaborated with both public and private partners to bring connectivity and technology to underserved communities around the world, while since its launch in 2006, (RED) has generated more than $800 million for the Global Fund, money that has helped more than 325 million people worldwide.

Thank you, Qualcomm, for turning your iconic partnership with the world’s most famous football club into a force that saves lives with (RED)!

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]]> Announcing The DISCOVE(RED) Fashion Prize https://www.red.org/reditorial/fashion-beauty/discovered-fashion-prize/ Wed, 25 Sep 2024 03:14:36 +0000 https://www.red.org/?p=6572 Monday at the Clinton Global Initiative annual meeting during UN General Assembly week in NYC, Laura Brown, Chair of the (RED) Creative Council, and global icon, Iman, announced the DISCOVE(RED) fashion prize. Launching early 2025 to fight AIDS and spotlight the next gen of fashion design from across Africa, stay... Read more »

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]]> Monday at the Clinton Global Initiative annual meeting during UN General Assembly week in NYC, Laura Brown, Chair of the (RED) Creative Council, and global icon, Iman, announced the DISCOVE(RED) fashion prize. Launching early 2025 to fight AIDS and spotlight the next gen of fashion design from across Africa, stay tuned over the coming weeks as we reveal more details and some of the incredible people involved!

“This is the next step of what we’ve done years ago with Vanity Fair and the PSAs,” said Iman. “It’s the passing of the baton to a younger generation.” Watch more below.

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]]> Song of the Summer 2024 https://www.red.org/reditorial/partnership/the-song-of-the-summer-fiat/ Fri, 06 Sep 2024 19:53:54 +0000 https://www.red.org/?p=6465 The (RED) Song of Summer is the only “song of summer” process that is algorithmically curated, analytically based and selected by you the listener, electrified by Fiat.

It's data from streaming platforms like Apple Music, charts like Billboard, social sentiment and virality that crosses cultures and borders. Then (RED) gives you the opportunity to vote for the title of “Song of the Summer.”

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]]> For more than a century, music fans have debated what is the defining song of the summer. And once again … it’s time to decide.

We may be headed toward cooler weather, but things are about to get heated. The (RED) Song of the Summer competition is BACK, electrified by FIAT. For the third year, we’re asking you to determine what song deserves to be the top song of summer 2024.

2024 Song of the Summer 4-way bracket
The 2024 (RED) Song of Summer – electrified by Fiat

Why is the song of summer important when some music critics have declared it passé? It’s a moment when the globe can speak one language – music. And it has become an annual trend as the discussion captures the global zeitgeist and pop culture in a fixed moment in time.

Remember when “Grease” was the word? Or when you stopped chasing “Waterfalls” and did the “Macarena”? And five years later? Ain’t nobody can tell me nothing about where the “Old Town Road” was but we know we’re going to ride there until we can’t no more.

And even though half the globe is in a different season, there’s a reason why the phrase “come to Brazil” trends every year at this time on the calendar.

List Selection Process

This brings us to the (RED) Song of Summer and why it is unique to other song of summer picks.

It’s not selected by a group of music insiders picking niche favorites which never have you ever nor will ever hear. And the list isn’t simply the Billboard Hot 100.

The (RED) Song of Summer is the only “song of summer” process that is algorithmically curated, analytically based and selected by you the listener, electrified by Fiat.

It’s data from streaming platforms like Apple Music, charts like Billboard, social sentiment and virality that crosses cultures and borders. Then (RED) gives you the opportunity to vote for the title of “Song of the Summer.”

How does it work? We’ve got a March Madness-style bracket to poll the top songs round by round on X, until we determine just one winner. This year’s poll consists of 32 songs, 41 artists and the summer’s biggest hits and fan-favorites from years past.

The (RED) 2024 Song of Summer List & Categories

This year we have a new media partner. @ChartData, the largest independent music chart data provider, will be supporting round-by-round. And for you, we’ve curated the list into four seeded/weighted brackets.

Sunshine Vibes
The biggest bops & needle drops on repeat
Ex. Chappell Roan’s #1 “Good Luck, Babe!” or Kendrick Lamar’s diss track in a-minor “Not Like Us”

Unique Pleasures
Viral bops crossing countries, connecting cultures keeping it 500
Ex. ian’s TikTok trending song “Magic Johnson” or kpop bop “Who” by Jimin

Electric Ladies
Who run the world in an apple.d.brat summer?
Ex. Charli xcx’s “360” & Sabrina Carpenter’s “Please Please Please”

Throwback Magic
Remember that song? We do. It’s forever young.
Ex. #tbt to *NSYNC’s “Bye Bye Bye” and “Freedom” by Beyoncé feat. Kendrick Lamar

Who will be ultimate winner? Start here on X/Twitter @RED.

Special thanks to (RED) partner Fiat. #KeepIt500

Previous years: 2023 | 2022

Last summer, you chose Seven by Jungkook feat. Latto as the top song of the summer, but this year’s crown is still up for grabs! What song defined your summer 2024?

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]]> Meet The (RED) Creative Council https://www.red.org/reditorial/news/meet-the-red-creative-council-chaired-by-laura-brown/ Tue, 09 Jul 2024 23:48:00 +0000 https://www.red.org/?p=6340 Introducing the new (RED) Creative Council, a group of brilliant individuals leading in their fields—from fashion to photography and film, design to journalism, management, and more—coming together to support (RED) in its mission to make preventable and treatable disease preventable and treatable for everyone. Chaired by Laura Brown, founder, LB... Read more »

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]]> Introducing the new (RED) Creative Council, a group of brilliant individuals leading in their fields—from fashion to photography and film, design to journalism, management, and more—coming together to support (RED) in its mission to make preventable and treatable disease preventable and treatable for everyone.

Chaired by Laura Brown, founder, LB Media, the (RED) Creative Council will help (RED) go bigger and bolder than ever before.

Founding members of The (RED) Creative Council include:

  • Cynthia Erivo: Cynthia Erivo is a Grammy® Emmy® and Tony® Award-winning actress, singer and producer, as well as an Academy Award®, Golden Globe®, and SAG nominee. She is set to star as Elphaba opposite Ariana Grande’s Glinda in Universal’s highly anticipated film adaptation of the hit musical WICKED from director Jon M. Chu.
  • Iman: Businesswoman, Supermodel, Philanthropist, and Founder of IMAN Cosmetics and IMAN Global Chic.
  • Inez & Vinoodh (Inez van Lamsweerde and Vinoodh Matadin): Photographers and Co-Founders of Double Dutch Cash, Inez & Vinoodh have created iconic advertising campaigns for leading fashion and fragrance brands and have defined the prominent faces of our time. 
  • Kiernan Shipka: Film and Television Actress, known for roles in AMC’s Mad Men, NETFLIX’s Chilling Adventures of Sabrina, among many others. 
  • Thebe Magugu: South African born designer and LVMH Prize Winner in 2019, Thebe launched his namesake brand, Thebe Magugu, in 2016. 
  • Karla Welch: Stylist and Founder / Creator of the x karla brand, Karla is also the CEO and co-CMO of Period., the sustainable period underwear company she co-founded.
  • Murray Bartlett: Film and Television Actor, known for his roles in White Lotus, The Last of Us, amongst many others, completing his leading role in Hulu’s limited-series Nine Perfect Strangers and cast in the upcoming film At The Sea.
  • Storm Reid: Actress, Producer, current student at USC, Founder of A SEED & WINGS Productions, and creator of the brand ArashiBlu, Storm recently earned her first Emmy award for “Outstanding Guest Actress In A Drama Series” for her work as Riley in The Last of Us.
  • Connie Britton: Film and Television Actress, known for roles in FX’s American Horror Story, the NBC/DirectTV drama series, Friday Night Lights, and many more.
  • Allison Williams: Actress, Activist and Producer, Allison stars in and is the executive producer of Blumhouse’s M3GAN, and is known for her roles in GET OUT, the series “GIRLS”, and more. 
  • Sherrie Silver: Creative Director, Choreographer, Dancer and Founder of Rwanda-based Sherrie Silver Foundation, known for Childish Gambino’s music video ‘This is America’ for which she won the MTV VMA for Best Choreography in 2018. 
  • AB+DM (Ahmad Barber and Donté Maurice): Award-Winning fashion photographer duo, capturing definitive imagery of key figures in fashion, film, celebrity and culture. 
  • Lake Bell: Actress, Screenwriter and Director, known for her roles in No Strings Attached, No Escape, and more, she has also written and directed films such as Worst Enemy, In a World…, among others. 
  • Sindiso Khumalo: South African born designer and 2020 LVMH Prize Finalist, her eponymous brand, Sindiso Khumalo, launched in 2014. 
  • Es Devlin: Artist and Stage Designer, Es Devlin’s canvas ranges from public sculptures and kinetic stage designs to Olympic ceremonies, Superbowl half-time shows and more.
  • Jason Weinberg: Co-Founder of Untitled Entertainment, representing a wide variety of renowned actors, writers, directors, and musicians.
  • Arianne Phillips: A multi-dimensional visual artist, she brings her exemplary vision to film, fashion, theater, opera, music, and media. 
  • Peyton Dix: Culture Writer, Brand Strategist & Social Consultant, Peyton’s work has been featured in Elle, Vice, W Magazine, New York Magazine, and more.

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]]> Support (RED) Runners Taking on the Boston Marathon® https://www.red.org/reditorial/news/support-red-runners-taking-on-the-boston-marathon-fundraiser-bank-of-america/ Fri, 22 Mar 2024 21:43:28 +0000 https://www.red.org/?p=4603 We’re less than one month away from the Boston Marathon®—widely considered to be one of the most difficult annual marathon routes due to a stretch of difficult hills toward the end. However, those hills aren’t stopping our amazing (RED) Runners from taking on the challenge. Four individuals have been training... Read more »

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]]> We’re less than one month away from the Boston Marathon®—widely considered to be one of the most difficult annual marathon routes due to a stretch of difficult hills toward the end. However, those hills aren’t stopping our amazing (RED) Runners from taking on the challenge. Four individuals have been training for months to run the marathon in support of (RED), raising money for life-saving health programs in communities that need it most.

The 128th Boston Marathon is presented by (RED) partner Bank of America. Through the Bank of America Boston Marathon Official Charity Program, the Boston Athletic Association has provided invitational entries for our runners to raise money on behalf of (RED).

Who will be lacing up their shoes on April 15th to run the 128th Boston Marathon presented by Bank of America in support of (RED)? Here’s the all-star roster:

Phoebe Robinson

Phoebe Robinson is (RED)UCATOR, standup comedian, best-selling author, producer, actress, and publisher. She is the author of the essay collections “You Can’t Touch My Hair,” “Everything’s Trash, But It’s Okay,” and “Please Don’t Sit on My Bed in Your Outside Clothes,” and, in 2020, she launched her own imprint, Tiny Reparations Books.

Check out her marathon announcement video:

Jeffrey Mc Eachern

Jeffrey is a U.K.-based Peloton Tread instructor. On World AIDS Day 2023, he teamed up with (RED) for special World AIDS Day class on Pelton Tread. Learn more about Jeffrey by watching his 26.2 second Interview or his recent Instagram Live with (RED).

Dan Churchill

Dan is a NYC-based performance chef and published author with a Masters in Exercise Science. He is the Executive Chef at The Osprey restaurant at 1 Hotel Brooklyn Bridge, and the CEO + Founder of the production company The Epic Table. A regular on the Drew Barrymore Show and GMA, he is known for colorful cooking designed to be easy, inexpensive, and highly nutritious, as well as his dedication to fitness and human performance.

Belle Zelazny

Belle is Partnerships Associate at (RED), helping build relationships with a wide range of brands to help develop strategic marketing initiatives. Originally from Chicago, Belle received a Bachelor of Arts in Creative Advertising with a minor in Entrepreneurship from Michigan State University and she currently resides in New York City. This is her first marathon! Check out some of her favorite marathon training tips.

With the Boston Marathon less than one month away, our runners are in the final stretch of training and officially counting down to race day. We’ll see you at the finish line!

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]]> International Women’s Day 2024: Celebrating The Women Who Get Sh!t Done https://www.red.org/reditorial/partnership/international-womens-day-2024-celebrating-the-women-who-get-sht-done/ Fri, 08 Mar 2024 21:01:46 +0000 https://www.red.org/?p=4340 Today, March 8th, is International Women’s Day, a global holiday to celebrate women’s achievements, raise awareness around discrimination, and take action to drive gender equality. This year, (RED) is marking IWD with a new product collaboration, a (RED)UCATOR announcement, and a video honoring the women leading the charge in the... Read more »

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]]> Today, March 8th, is International Women’s Day, a global holiday to celebrate women’s achievements, raise awareness around discrimination, and take action to drive gender equality.

This year, (RED) is marking IWD with a new product collaboration, a (RED)UCATOR announcement, and a video honoring the women leading the charge in the AIDS fight.

Luxury Footwear Brand Nomasei Partners with (RED)

(RED) and NOMASEI, a women-owned luxury footwear brand, launched a partnership this week to support life-saving healthcare programs for women and girls in communities most in need. Nomasei will donate 20% of the retail price from every purchase of the (NOMASEI)RED TAXI platform sandal and 100% of every purchase of the (NOMASEI)RED socks to the Global Fund.

(NOMASEI)ᴿᴱᴰ NONO Loafers

(NOMASEI)RED NONO Loafers

Nomasei

(NOMASEI)RED NONO Loafers

Nomasei
Style
Height: 3cm heel, ideal for everyday wear
Exterior: 100% calf leather
Insole and lining: 100% goat leather
Outsole: 100% patent calf leather
Leather origin: France, Italy, Holland and tanned in Italy
The insole is padded with memory foam for excellent walking comfort.
Made in Montopoli, Tuscany (Italy)
20% of every purchase will go to support (RED)’s efforts to bring life-saving healthcare programs to women and girls in communities most in need.
Shop on Partner Site
(NOMASEI)ᴿᴱᴰ NONO Loafers
(NOMASEI)ᴿᴱᴰ NONO loafers
(NOMASEI)ᴿᴱᴰ NONO Loafers
(NOMASEI)ᴿᴱᴰ NONO Loafers

(NOMASEI)RED Taxi Sandals

Nomasei

(NOMASEI)RED Taxi Sandals

Nomasei
Clothing & AccessoriesStyle
The perfect sandal to set the dance floor on fire!  Through our partnership with (RED), 20% of the retail price of every (NOMASEI)RED sandal will go to the Global Fund to support life-saving healthcare programs for women and girls in communities most in need. Front platform height: 4.5cm Total heel height: 9cm Felt height (actual arch height): 4.5cm of comfort Exterior: 100% embossed calf leather Insole and lining: 100% goat leather Outsole: 100% embossed calf leather Leather origin: France, Italy, Holland and tanned in Italy The insole is padded with memory foam for excellent walking comfort. Made in Montopoli, Tuscany (Italy) SIZING : These sandals fit normally, so we recommend you take your usual size.
Shop on Partner Site

(RED) Welcomes Caitlin Reilly to the (RED)UCATOR Family

We’re thrilled to introduce our newest (RED)UCATOR: the brilliant and funny comedian, actress, and writer Caitlin Reilly!

Caitlin is a LA-based actor, comedian, writer, and voiceover artist known for her character comedy and biting wit. As an actor, she can be seen in HBO’s Hacks, Apple+’s Loot, Disney+’s High School Musical: The Series, and Dead Boy Detectives for Netflix. She also stars in the animated series In The Know for Peacock. We’re so excited to have Caitlin join the (RED)UCATOR cast to amplify (RED)’s work in the fight to end AIDS!

Celebrating the Women Who Get Sh%t Done

(RED) and our partners are proud to support the incredible female healthcare workers and activists who are making the world a smarter, safer, healthier, and more equitable place. Watch the “Women Get Sh%t Done” video:

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]]> (RED)’s 2023 Recap https://www.red.org/reditorial/news/reds-2023-recap/ Mon, 08 Jan 2024 19:01:02 +0000 https://live-red005.pantheonsite.io/?p=3392 As we bid farewell to 2023 and begin our 2024 journey, we can’t help but reflect on all that (RED) accomplished last year with the help of our incredible partners and supporters. With new partnership launches, iconic events, awesome content collaborations, and more, 2023 was one of our most impactful... Read more »

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]]> As we bid farewell to 2023 and begin our 2024 journey, we can’t help but reflect on all that (RED) accomplished last year with the help of our incredible partners and supporters. With new partnership launches, iconic events, awesome content collaborations, and more, 2023 was one of our most impactful years yet.

From January through December, we brought people ringing people tons of new and exciting products and experiences that helped raise money and awareness for the fight to end AIDS and the injustices that allow it to thrive. Join us as we take a walk down 2023 memory lane.

January:

Broadway Skate Night Presented by Bank of America

(RED)UCATOR Javier Muñoz hosted Broadway Skate Night for (RED), presented by Bank of America. New Yorkers stopped by Bryant Parkfor a magical night of skating, show tunes, and giving back.

CustomCuff Launches Partnership with (RED)

(RED) unveiled its partnership with personalized jewelry brand CustomCuff, with 3% of the purchase price from every (CUSTOMCUFF)ᴿᴱᴰ product going to supporting the Global Fund. The generous initiative ensures a minimum donation of $100,000, contributing significantly to improving healthcare systems and promoting equitable access to HIV testing and treatment and sub-Saharan Africa.

March

Jennifer Lotito Publishes First Forbes Piece

(RED) President and COO, Jennifer Lotito, joined Forbes as a Contributor and published her first piece, “AIDS Is Still A Crisis – Here’s How We End It,” the first of 16 pieces throughout 2023.

April

Dayo Okeniyi and Laura Brown Travel to South Africa with (RED)

(RED)UCATOR Dayo Okeniyo and Chair of the (RED) Creative Council, Laura Brown, traveled to South Africa with (RED) to see (RED)’s work on the ground. The group visited (RED)-supported health programs across Johannesburg, Pretoria, and Cape Town that offer essential testing, treatment, and care services to key populations in the AIDS fight.

Apex Rising Charity Pro-Am Invitational 

(RED) became the official charity partner of the first ever Apex Rising Charity Pro-Am Invitational. 40 top pro-Apex Legends players from around the world teamed up with 80 amateur players, celebrities, and community members to raise money for the Global Fund to help fight AIDS.

OkayBears Announces Partnership with (RED)

After much anticipation, (RED) launched a partnership with OkayBears, a digital collectibles brand, and Web3 Community. Every purchase of an (OKAY)ᴿᴱᴰ digital collectible or merchandise contributes to (RED)’s fight against pandemics and the injustices that allow them to thrive by contributing to the Global Fund.

(OKAY)RED Hoodie

Okay Bears

(OKAY)RED Hoodie

Okay Bears
Clothing & Accessories
Show your support for a great cause with our (OKAY)RED Hoodie. Every (OKAY)RED Hoodie supports (RED)’s fight against pandemics and the injustices that allow them to thrive by contributing $20.00 to the Fund for the Global Fund. $20.00 from every (Okay)RED Hoodie contributes to (RED)’s fight against pandemics and the injustices that allow them to thrive. Made from a comfortable blend of 80% Cotton and 20% Polyester, this 450 gsm Regular Fit Hoodie lets you wear your heart on your sleeve. Get cozy and make a difference today!
Shop on Partner Site

(OKAY)RED Tee Shirt

Okay Bears

(OKAY)RED Tee Shirt

Okay Bears
Clothing & Accessories
This (OKAY)RED Tee isn’t just any shirt. $15.00 from every (Okay)RED T-shirt contributes to (RED)’s fight against pandemics and the injustices that allow them to thrive. Made of 100% Cotton, this 220 gsm Boxed Fit Tee is a statement of solidarity with a cause that matters. Get ready to make an impact with your style and join us in supporting a brighter future.
Shop on Partner Site

Okay Bears (OKAY)RED Wristband

Okay Bears

Okay Bears (OKAY)RED Wristband

Okay Bears
Clothing & Accessories
The Wristband that once sent shockwaves across the metaverse is back under a new color. Crafted in collaboration with RED, the (OKAY)RED Wristband is more than just a fashion statement; it’s a symbol of your commitment to a better world.

$5.00 from every (Okay)RED wristband contributes to (RED)’s fight against pandemics and the injustices that allow them to thrive. Join the movement and let your new wristband do the talking.
Shop on Partner Site

Lexi Underwood Hosts (RED) Supper

(RED)UCATOR Lexi Underwood brought together a dynamic assembly of change-makers, cherished friends, and family in Los Angeles to recount her impactful journey with (RED) in Africa. During the event, Underwood shared her personal experiences, along with the significant strides achieved in the ongoing battle against AIDS. Through the (RED) Supper, Lexi Underwood created the necessary space for open dialogue, fostering awareness and understanding about the progress made in the fight against these health challenges.

May

(RED) Talks Season 2 Kicks Off

Since 2021, (RED)’s dynamic digital conversation series, (RED) Talks, has brought together influential guests for engaging discussions on the day’s most pressing issues. In 2023, we kicked off season 2 of (RED) Talks with “From Harm to Hope: Harm Reduction in the Fight Against HIV,” generously sponsored by ViiV Healthcare. To mark Harm Reduction Day on May 7th, (RED)’s Jennifer Lotito sat down with Jenny Cozins, Director, Strategic Partnerships – Positive Action, ViiV Healthcare to discuss harm reduction in the AIDS fight, and efforts to reduce the risks associated with drug use that increase HIV infection rates.

This was the first of five (RED) Talks episodes in 2023.

IQVIA Announces Partnership with (RED)

At the World Resilience Summit, IQVIA announced its partnership with (RED) to raise $5 million for the Global Fund’s Laboratory Systems Integration Fund. Plus, the Bill & Melinda Gates Foundation will match every dollar from the partnership to the Global Fund.

Laura Brown and Phoebe Robinson Host (RED) Supper

(RED)UCATOR and (RED) Advisory Board member Phoebe Robinson and (RED) Creative Chair Council, Laura Brown, hosted an unforgettable (RED) Supper at New York City’s Algonquin Hotel, bringing together brilliant minds from a variety of industries to fight AIDS.

Carl Nassib Joins (RED) as a (RED)UCATOR

Former NFL player and Rayze app founder, Carl Nassib, became the newest ambassador for (RED)’s fight to end AIDS, using his platforms to sound the alarm on global health injustices and champion proven programs that save lives. He stopped by the (RED) office for a conversation with (RED)’s Jennifer Lotito on Instagram Live.

June

(RED) Celebrates Pride

(RED) celebrates the strength and power of the LGBTQIA+ community every month, but especially during June. Through various content pieces across our social and digital channels, we showcased inspiring stories and impactful initiatives. (RED)UCATORs Javier Muñoz and Carl Nassib stopped by the (RED) office for a powerful conversation about stigma, which you can watch below. (RED) also designed bespoke Pride t-shirts and shared engaging how-to videos to help people cut and customize the shirts in a several different ways.`

July

Chef Tolu Eros Joins (RED) as a (RED)UCATOR

Chef Tolu Eros, otherwise known as the Billionaire Chef, joined the (RED) family as our newest (RED)UCATOR. He hopped on an Instagram Live with (RED) to talk about his background and why he was inspired to join us in the fight to end AIDS.

Fiat Launches the All-New (600e)ᴿᴱᴰ 

(RED) partner Fiat announced the launch of the all-new, fully electric (600e)ᴿᴱᴰ. Every vehicle supports Fiat’s partnership with (RED) and helps save lives.

(RED) and Roche Team Up with Content Creators

(RED) and Roche teamed up with a group of awesome social media creators to drive urgency around the HIV/AIDS fight and inspire people to join us to help prevent the spread of HIV and ensure treatment is available for all.

September

Apple Releases Apple Watch Series 9 (PRODUCT)ᴿᴱᴰ

At their September event, Apple announced a new life-saving Apple Watch, which went on sale shortly thereafter. A portion of every Apple Watch Series 9 (PRODUCT)ᴿᴱᴰ goes to support the fight against AIDS.

Veronica Beard Kicks Off (RED) Partnership With In-store Event

(RED) and fashion brand Veronica Beard launched an exciting new partnership, which they kicked off with an event at Veronica Beard’s flagship store in SoHo in NYC. Jennifer Lotito, President and COO of (RED), Phoebe Robinson, (RED)UCATOR and member of the (RED) Advisory Board, and Laura Brown, (RED) Creative Chair Council, hosted an inspiring panel discussion on life-saving health programs for women and girls in sub-Saharan Africa.

(RED) Activates at Clinton Global Initiative 2023 Meeting

At the Clinton Global Initiative 2023 Meeting, our partner Fiat announced an expanded partnership with (RED) aimed at providing testing, treatment, and care for over 25,000 individuals affected by AIDS. The total commitment from Fiat, joined by Jeep and Ram, exceeded over $20 million in direct contributions to support the fight against AIDS. (RED) also teamed up with Brooklyn-based illustrator and graphic designer Sophia Yeshi to create a work of art live on-site, inspiring people to join (RED) in the fight to end AIDS and the injustices that allow it to thrive.

@red Artist @Sophiayeshi created a piece of artwork live at #CGI2023 #LivePainting @clintonglobal ♬ Don't Wanna Cry (Until Dawn Remix Edit) – Ray Guell

(RED) Nightcap Event at Goals House

(RED) brought together partners, supporters, and special guests at Central Park’s Tavern on The Green to celebrate (RED) delivering over $760 million to the Global Fund. This special night was made possible by Goals House, Salesforce, and our co-hosts, Chef José Andrés and (RED) Creative Council Chair Laura Brown. In addition to giving us a moment to celebrate the progress we’ve made, the Nightcap event also served as an opportunity to create more heat and energy around the critical work that remains ahead. Attendees also got a sneak peek at (RED)’s upcoming partnership with Lobos1707 tequila.

(RED) and The Global Fund Host “Power of Partnership” Breakfast

At the tail end of the United Nations General Assembly week, (RED) and the Global Fund co-hosted a breakfast to discuss the impactful dynamics of partnerships. The convening, which was generously sponsored by Merck, featured inspiring conversations that spotlighted the extraordinary action and game-changing innovations that will drive progress to end AIDS, TB and malaria by 2030.

(RED) TV Premieres

Amidst the hustle and bustle of a busy United Nations General Assembly Week, the (RED) Digital Team introduced (RED) TV, a captivating live series streamed across various social platforms. We discussed major UNGA week events and (RED) happenings and heighten awareness about the fight against health injustices.

October

International Day of the Girl Child

In honor of International Day of the Girl Child on October 11th, (RED) asked supporters to write to their inner girl about their aspirations for the future. Alongside this inspirational video, (RED) marked the day by shedding light on the health injustices that disproportionately impact women and girls.

November

(RED) Holiday Edit Begins

Just in time for holiday shopping, (RED) introduced The (RED) Holiday Edit, our definitive guide to giving and gifting that fights AIDS. Over the course of 25 days, (RED) showcased a collection of gifts, special events, sales, giveaways, and more.

New Red.org Rolls Out

(RED) reintroduced itself with a brand new website, making it easier than ever to access all the latest info about (RED), partnerships, and the AIDS fight.

Phoebe Robinson Announces Her Run for (RED)

(RED)UCATOR and (RED) Advisory Board member Phoebe Robinson announced that she’ll be running the Boston Marathon on April 15th, her first-ever marathon, in support of (RED), with a fundraising goal of $10,000.

@red @Phoebe Robinson ♬ original sound – (RED)

December

Sphere Turns (RED) for World AIDS Day

The iconic Sphere in Las Vegas lit up in support of (RED) and our partners.

@red There’s lots to light up about this #WorldAIDSDay! Thank you @U2 and @Sphere ♬ original sound – (RED)

Phoebe Robinson and Peloton’s Jeffrey McEachern Host World AIDS Day Run

(RED)UCATOR Phoebe Robinson and Peloton instructor Jeffrey McEachern hosted a special World AIDS Day run, accessible on-demand through the Peloton Tread and Peloton app+. Adding to the momentum, the iconic Sphere in Vegas lit up in support of (RED) and our partners.

@red That (RED) Run runner’s high. @Phoebe Robinson and @JEFFREY’s #WorldAIDSDay ♬ original sound – (RED)

Apple Offers Opportunities to Choose (RED) In Honor of World AIDS Day

From November 28th-December 8th, Apple donated $1 to The Global Fund for every purchase made with Apple Pay on apple.com, in the Apple Store app, or at an Apple Store. Plus, from December 1st to December 4th, some of (RED)’s favorite games turned (RED), with proceeds from eligible in-app purchases going directly to the Global Fund.

Holiday Edit Pop-Up at the Bank of America Winter Village at Bryant Park

Visitors were able to stop by the (RED) Holiday Edit in person at the Bank of America Winter Village at Bryant Park to indulge in delicious hot chocolate and enter to win exclusive prizes.

Auction of Nothing

Lake Bell and Laura Brown co-hosted a very special ‘Auction of Nothing’, in support of (RED) and the fight to end AIDS. Melissa McCarthy, Sarah Silverman, Allison Janney, Reggie Watts, Kiernan Shipka, Lily Rabe, Michaela Watkins and Lindsay Sloane, and many others gathered at Grandmaster Recorders in Hollywood, offering up a variety of hilarious “nothings” to go under the gavel of the evening’s auctioneer, Lake. The Bill & Melinda Gates Foundation matched every dollar raised.

Apex Rising Charity Pro-Am Invitational 2.0

(RED) was the proud charity partner of the second Apex Rising Charity Pro-Am Invitational, uniting Apex players globally for two thrilling nights of gameplay to raise funds in support of (RED)’s ongoing fight against AIDS.

What a year!! We’re so excited for all to come in 2024! Thank YOU for being a vital part of (RED)’s work.

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]]> Thank You, Merck, for Supporting the 2023 (RED) Holiday Edit https://www.red.org/reditorial/partnership/thank-you-merck-for-supporting-the-2023-red-holiday-edit/ Mon, 27 Nov 2023 17:15:30 +0000 https://live-red005.pantheonsite.io/?p=3037 Can you feel it? The holiday season is upon us! We adore the holidays because they’re not only a chance to show friends and family some love, but also to give meaningful gifts that make a positive impact in the world. This year, we’re taking things to the next level... Read more »

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Can you feel it? The holiday season is upon us! We adore the holidays because they’re not only a chance to show friends and family some love, but also to give meaningful gifts that make a positive impact in the world. This year, we’re taking things to the next level with the (RED) Holiday Edit, a brand-new interactive experience that features 25 days of exclusive announcements, celebrity appearances, product launches, and holiday shopping deals—all of which help save lives.

The (RED) Holiday Edit is your definitive guide to doing good this holiday season. Brimming with unique products and experiences, there’s something for everyone on your nice list. This exciting new campaign is generously supported by Merck (known as MSD outside the U.S. and Canada). 

Merck has generously supported (RED) over the past several years during key campaign moments like SHOP (RED) SAVE LIVES, PAINT (RED) SAVE LIVES, and also year-round. Merck’s support of the (RED) Holiday Edit will allow us engage even more holiday shoppers and raise even more money in the fight to end AIDS.

Since the first HIV products became available, Merck has been working tirelessly to expand access to medicines, strengthen health systems, as well as address global health challenges around the world. In addition to their support of (RED), Merck also recently announced a contribution of $200K to the Global Fund’s Africa Frontline First Catalytic Fund.

Thank you, Merck, for your long-standing support in the fight to end AIDS!

Learn More About Our Partnership With Merck

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]]> (RED) REWIND: UNGA WEEK 2023 https://www.red.org/reditorial/news/red-rewind-unga-week-2023/ Fri, 22 Sep 2023 16:32:50 +0000 https://red.org/?p=1537 You know when you have a work event, a friend’s birthday party, a cousin’s baby shower, and tickets to a concert all on the same day? We’ve had a week full of those days here at (RED)! While world leaders met at the United Nations this week for the 78th... Read more »

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]]> You know when you have a work event, a friend’s birthday party, a cousin’s baby shower, and tickets to a concert all on the same day? We’ve had a week full of those days here at (RED)!

While world leaders met at the United Nations this week for the 78th UN General Assembly, (RED) also had a packed agenda, with exciting partner announcements, special events, art installations, powerful panel conversations, and a celebration of the progress we’ve made so far in the fight against AIDS.

Let’s take a look back at a few big moments from our busy week!

Fiat Drives Even More Impact

The first stop on our recap is the Clinton Global Initiative (CGI), an annual convening for emerging global leaders to create and implement solutions to the world’s most pressing challenges and continue the fight toward climate resilience, health equity, and inclusive economic recovery and growth.

On the second day of the event in Midtown, Manhattan, our partner Fiat announced an extension of its partnership with (RED) with the launch of two new vehicles that support the fight against AIDS—the Fiat 600e in Europe, and the first ever fully-electric vehicle in the US for Stellantis, the Fiat 500e. These vehicles will support life-saving programs that empower health workers and provide prevention, testing, and care in places that need it most.

Live Art That Saves Lives

Just down the hall from the Fiat announcement, CGI attendees were able to stop by a live all-day art installation by Brooklyn-based illustrator and graphic designer Sophia Yeshi. Sophia uses her work to shine a light on Black women, women of color, and people in the LGBTQIA+ community who are bold, dynamic, and demand attention.

Sophia painted (RED)’s iconic parentheses with an eye-catching design that celebrates the power of women and aims to inspire people to join (RED) in the fight to end AIDS.

Celebrating $760M to the Global Fund

To close out an already eventful day, we held another infamous (RED) Nightcap event in partnership with Goals House at Central Park’s iconic Tavern on the Green. Hosted by Chef José Andrés and head of the (RED) Creative Council, Laura Brown, the Nightcap was an opportunity to celebrate (RED) delivering over $760 million to the Global Fund, helping more than 290 million people.

Partners, supporters, (RED)UCATORs, and special guests mingled, danced to a set from DJ Buka, and sipped on specialty cocktails from (RED)’s newest partner, Lobos 1707 Tequila.

Power of Partnership: Extraordinary Action Through Innovation

On Thursday, The Global Fund and (RED) co-hosted a breakfast that brought together (RED)’s partners Merck, Roche, ViiV and IQVIA, as well as other Life Sciences companies and Global Fund partners. The event, which was generously sponsored by Merck, featured powerful conversations that emphasized the importance of partnership in the fight against global health crises and highlighted the extraordinary action and game-changing innovations that will drive progress to end AIDS, TB and malaria by 2030.

Introducing (RED) TV

This week, (RED) also launched (RED) TV, our new livestream series. On Tuesday, Wednesday, and Thursday, the (RED) digital team went live on social media to spotlight the biggest moments of the week and share (RED) news, exclusive interview content, and hot takes. These streams are available to view on (RED)’s X profille, but stay tuned for more (RED) TV content coming soon.

Huge thanks to all of the partners and people who made this week possible!

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]]> Drive (RED) With Jeep®, Ram, and Fiat https://www.red.org/reditorial/news/jeep-ram-fiat-stellantis-launch-partnership-to-fight-aids-drive-red/ Thu, 22 Sep 2022 20:57:44 +0000 https://live-red005.pantheonsite.io/?p=2975 Over the last 15 years, (RED) partnerships have empowered supporters to EAT (RED), DANCE (RED), SHOP (RED), PAINT (RED), FLY (RED), RIDE (RED), and more to support the fight against pandemics. Now, for the first time ever, get ready to DRIVE (RED). With COVID threatening years’ worth of progress in... Read more »

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]]> Over the last 15 years, (RED) partnerships have empowered supporters to EAT (RED), DANCE (RED), SHOP (RED), PAINT (RED), FLY (RED), RIDE (RED), and more to support the fight against pandemics. Now, for the first time ever, get ready to DRIVE (RED).

With COVID threatening years’ worth of progress in the fight against AIDS, there has never been a more important time for companies to step up to join the fight against these global health emergencies. We’re absolutely thrilled to announce (RED)’s first multi-brand automotive partnership with Jeep®, Ram, and FIAT!

These three iconic brands will deliver a minimum of $4 million to support the critical work of the Global Fund over the next three years through the launch of special edition (RED) vehicles.

We couldn’t be prouder to launch this ground-breaking multi-year partnership. The global scale and creative energy this partnership will bring to the fight against COVID and AIDS is exactly what’s needed to help us end the devastating impact on millions of people. On top of providing millions of dollars to the Global Fund to support communities most in need, this partnership will help bring critical awareness to the global health crisis caused by COVID.

Check out the full lineup of special edition (RED) vehicles:

The 2022 Ram 1500 Limited (RAM)RED—based on the Ram 1500 Limited Night—will launch at the end of 2021.
The Fiat New (500)RED electric model is available for ordering now in Europe.
The 2022 (Jeep®)RED Compass special edition will launch in the US in early 2022, followed by the launch of the Jeep® Renegade (Jeep®)RED Renegade shortly after in the US and Canada and later in 2022 in Europe.

What’s different about these vehicles? First, and most importantly, they all fight pandemics! But in terms of features, the FIAT 500, the Jeep® Compass and the Ram 1500 (RED) editions will each have their own unique (RED) brand design cues, both exterior and interior.

In addition to launching these special edition (RED) vehicles, Jeep®, Ram, and FIAT will provide tons of other ways for fans to support the fight against pandemics through co-branded merchandise, events and more.

Thank you, Jeep®, Ram, and FIAT for showing private sector leadership in the fight against pandemics! Now, buckle up, and let’s DRIVE (RED)!

– Jennifer Lotito

Learn More About Our Partnership With Ram Learn More About Our Partnership With Jeep

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]]> Apple Introduces iPhone 14 (PRODUCT)RED & iPhone 14 Plus (PRODUCT)RED https://www.red.org/reditorial/news/iphone-14-product-red-iphone-14-plus-product-red/ Wed, 07 Sep 2022 18:27:26 +0000 https://red.org/?p=1820 Just the kind of news we needed to help cure those end-of-summer blues! Earlier today, Apple introduced two new life-saving (RED) products, iPhone 14 (PRODUCT)RED and iPhone 14 Plus  (PRODUCT)RED. Featuring a 6.1-inch display on iPhone 14 and the new, larger 6.7-inch display on iPhone 14 Plus, both come with... Read more »

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]]> Just the kind of news we needed to help cure those end-of-summer blues! Earlier today, Apple introduced two new life-saving (RED) products, iPhone 14 (PRODUCT)RED and iPhone 14 Plus  (PRODUCT)RED.

Featuring a 6.1-inch display on iPhone 14 and the new, larger 6.7-inch display on iPhone 14 Plus, both come with a host of revolutionary new technologies including upgraded cameras, industry-first safety features, increased battery life, and more. iPhone 14 and iPhone 14 Plus are the most advanced iPhones yet. 

Whether you opt for the iPhone 14 or the iPhone 14 Plus, when you choose (PRODUCT)RED, your purchase will contribute directly to the Global Fund to combat pandemics. The iPhone 14 (PRODUCT)RED and iPhone 14 Plus (PRODUCT)RED, along with the Apple Watch Series 8 (PRODUCT)RED also announced today, are the latest in Apple’s full collection of (PRODUCT)RED devices and accessories, all of which will provide critical support to help strengthen health systems in communities most in need.

Pre-order for iPhone 14 (PRODUCT)RED and iPhone 14 Plus (PRODUCT)RED begin this Friday, September 9th on Apple.com, with availability for iPhone 14 beginning Friday, September 16th and availability for iPhone 14 Plus beginning Friday, October 7th.

But wait, there’s more! In addition to these new devices, Apple introduced (PRODUCT)RED Silicone Cases with MagSafe for all new iPhone 14 models:

As a (RED) partner for over 15 years, Apple has generated nearly $270 million for the Global Fund to support the fight against global pandemics. Thank you, Apple, for your continued support in the fight against pandemics like AIDS and COVID and the injustices that allow them to thrive.

Learn More About the iPhone 14 (PRODUCT)RED & iPhone 14 Plus (PRODUCT)RED Explore Apple’s Full (PRODUCT)RED Collection

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