Partnership - (RED) https://www.red.org/reditorial/category/partnership/ Tue, 05 Aug 2025 15:02:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 IAS 2025: Protecting Progress in the AIDS Fight and Charting a Path Forward https://www.red.org/reditorial/impact/ias-2025-protecting-progress-in-the-aids-fight-and-charting-a-path-forward/ Mon, 28 Jul 2025 16:05:13 +0000 https://www.red.org/?p=8512 This is a guest (RED)ITORIAL written by Cynthia Kasonde, Medical Laboratory Scientist at Churches Health Association of Zambia and an ambassador of the (RED) and Roche partnership. The International AIDS Society 2025 Conference on HIV Science, held in Kigali, Rwanda, brought together global experts, researchers, policymakers, and frontline professionals to... Read more »

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This is a guest (RED)ITORIAL written by Cynthia Kasonde, Medical Laboratory Scientist at Churches Health Association of Zambia and an ambassador of the (RED) and Roche partnership.

The International AIDS Society 2025 Conference on HIV Science, held in Kigali, Rwanda, brought together global experts, researchers, policymakers, and frontline professionals to reimagine the next chapter in the fight against HIV and AIDS. The event was a powerful reminder that ending AIDS as a public health threat requires country-led strategies, strong, integrated health systems, and African-led solutions to shield HIV programs from future political shocks. With the theme “Moving HIV Science into Policy and Practice,” IAS 2025 emphasized urgency, resilience, and the need to translate cutting-edge research into real-world solutions.

I attended IAS 2025 representing the (RED) and Roche partnership, advocating for increased access to diagnostics and stronger lab systems in fighting pandemics and building equitable healthcare. As a lab professional, I shared how diagnostics—though often behind the scenes—are central to care, forming the foundation of treatment, policy, and prevention.

At the Roche x (RED) booth, I delivered a talk titled “How Local Labs Have a Global Impact,” where I shared insights from my work inside a diagnostic laboratory in Lusaka, Zambia. I outlined the critical process from sample collection to test result, emphasizing three key phases: pre-analytical, involving proper collection, storage, and labeling; analytical, which includes accurate testing using technologies like PCR and serology, requiring trained staff, calibrated equipment, and validated methods; and post-analytical, focused on the secure and timely interpretation and reporting of results.

Each step is governed by rigorous quality assurance, because even one mistake can change a life.

Despite diagnostics informing 70% of medical decisions, they receive under 5% of global health funding. Nearly half the global population lacks access to basic testing. This isn’t just a health crisis, it’s an economic one. In 2000, fewer than 800,000 people were on antiretroviral therapy; today, it’s over 30 million, largely due to expanded testing. Yet, many still face delays or missed diagnoses, leading to higher costs, more transmission, and poorer outcomes. Investing in diagnostics is not only ethical, it’s strategic.

In many sub-Saharan labs, a single machine may test for HIV, TB, hepatitis B and C, and HPV. These integrated platforms are lifesaving, especially amid funding cuts. A mother can be tested for HIV and screened for cervical cancer in one visit. This efficiency isn’t just practical, it’s transformative.

IAS 2025 spotlighted urgent shifts in the global HIV response. U.S. funding cuts have reversed gains, reducing ARV access in regions like Mozambique and Latin America. African scientific leadership shone through, with initiatives like the Africa Cure Consortium and outbreak responses such as Rwanda’s Marburg containment. Innovations like Lenacapavir, a long-acting PrEP injection now WHO-recommended, signaled a major shift. Zambia’s adoption of CAB-LA and oral PrEP options showed promise, especially for adolescents, a group facing high rates of suicidal ideation. Advances in bNAbs and CAR-T therapy also opened new frontiers.

Diagnostics underpin these advances. In the face of funding shortfalls, timely and affordable testing ensures smart use of limited ART. For innovations like Lenacapavir, diagnostics track adherence and resistance. In adolescent care, they support tailored mental health interventions. And in cure research, they measure viral load and immune response. Diagnostics are the silent enablers; without them, prevention and treatment efforts stall.

Speakers at IAS stressed that tools alone aren’t enough, it’s how we use them and who we empower that matters. More meaningful public-private partnerships are needed. Countries don’t just need donors, they need committed partners. The Roche x (RED) collaboration is one such model. It’s not just about providing machines but also training people, embedding sustainable systems, and building lasting infrastructure. As I said during my talk, “The Roche x (RED) partnership isn’t about charity, it’s about building resilient systems that last.”

Another key message was the call for true country ownership. Governments must design health reforms rooted in local realities, not donor preferences. At CHAZ, we live this every day. Our work is embedded in Zambia’s national lab network, building systems that are both technically sound and community-owned.

A deeply personal takeaway from IAS 2025 was the growing recognition of lab professionals. Too often overlooked, our work powers the data behind decisions, alerts, treatments, and policies. A missed HIV diagnosis isn’t just one error; it delays care, spreads disease, and distorts data. Labs remain underfunded, but our role is finally being acknowledged. As I said in Kigali, “When I speak on behalf of (RED) and Roche, I’m amplifying the voices of lab professionals across Africa, people whose work is vital but too often invisible.”

Looking ahead, the future of diagnostics is bright. New research in treatments, vaccines, and testing is promising, but innovation is meaningless if it’s not accessible. Equity must guide every step. Representing (RED), Roche, and countless African lab professionals at IAS 2025 was an honor. We may not always be seen, but our impact is felt worldwide. “We may work in the background, but our work speaks volumes, and with partners like (RED) and Roche, the world is finally listening.”

The end of AIDS won’t come from breakthroughs alone. It will come from everyday acts of clarity: one test, one diagnosis, one life at a time.

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]]> Save Lives in Style with (LA DOUBLEJ)RED https://www.red.org/reditorial/partnership/save-lives-in-style-with-la-doublej-red/ Thu, 12 Jun 2025 15:22:29 +0000 https://www.red.org/?p=8389 Designed by women, for women, (RED)’s newest style collaboration with (LA DOUBLEJ)ᴿᴱᴰ highlights the power of sisterhood to address health inequality and save lives. Luxury Milanese fashion house La DoubleJ is launching a limited edition ‘Coupe Rose’ capsule collection, with 100% of profits going to (RED). Founded in 2015 by... Read more »

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Designed by women, for women, (RED)’s newest style collaboration with (LA DOUBLEJ)ᴿᴱᴰ highlights the power of sisterhood to address health inequality and save lives.

Luxury Milanese fashion house La DoubleJ is launching a limited edition ‘Coupe Rose’ capsule collection, with 100% of profits going to (RED). Founded in 2015 by American journalist and entrepreneur J.J. Martin, La DoubleJ offers bold, joyful, and unapologetically maximalist clothing and homeware. All La DoubleJ products are thoughtfully designed and manufactured in Italy.

The ‘Coupe Rose’ capsule collection features the bestselling Better Than Your Boyfriend’s Shirt and Pull-Up Shorts in fil coupé and the Mini Foulard in 100% Italian silk. Each garment is designed to be comfortable, eye-catchingly stylish, and versatile. The floral jacquard pattern is perfect for both fancy evenings out or relaxing nights in.

To mark the launch of the (LA DOUBLEJ)ᴿᴱᴰ partnership, (RED) supporters and friends of La DoubleJ, including Iman, Noma Dumezweni, Busy Phillips, Laura Brown, J.J. Martin, Lake Bell, Anne V, Mychal Bella-Bowman, chef Hong Thaimee, Mickey Sumner, Micaela Erlanger, Peyton Dix, Marisol Thomas, Dee Poku, and Angelica Hicks, all appear in a supporting campaign to discuss the importance of sisterhood and raise awareness around the collaboration. Watch the video below, shot by Creative Council members AB+DM:

“Beyond getting the opportunity to put our Sisterhood mission into practice, this project gave me the chance to connect with some of the most extraordinary women who joined us for the campaign—all of whom didn’t hesitate to jump on board and join us and lend their support. That attitude of caring, of listening and showing up is 100% The La DoubleJ Sisterhood at work. We are so grateful to (RED) for continuing to show up in this particularly challenging moment, and for creating this beautiful container that has allowed the LDJ Sisterhood to activate and expand our community around this vital cause.” -J.J. Martin

All money generated from sales of the collection will support (RED)’s mission to deliver life-saving programs to women and girls in vulnerable communities.

The (LA DOUBLEJ)ᴿᴱᴰ ‘Coupe Rose’ capsule collection is available now!

(LA DOUBLEJ)ᴿᴱᴰ ‘Coupe Rose’ Capsule Collection

La DoubleJ Better Than Your Boyfriend's Shirt Anne V

(LA DOUBLEJ)RED Better Than Your Boyfriend’s Shirt

La DoubleJ

(LA DOUBLEJ)RED Better Than Your Boyfriend’s Shirt

La DoubleJ
Style
We’ll go ahead and say it – this just might be the perfect shirt. One that’s tailored in all the right places but still oversized enough to feel effortlessly laid back. Crafted in glorious voile fil coupé in collaboration with RED, this beauty pops with pretty much anything – your favourite pair of jeans, a printed Pencil Skirt, over a bathing suit, or nothing at all!. Just keep this one close to the chest….not only will your boyfriend will want to steal it, but 100% of proceeds from this item will be donated towards RED’s fight against AIDS (so she’s extra precious!)
Shop on Partner Site
La DoubleJ Better Than Your Boyfriend's Shirt Anne V
La DoubleJ Better Than Your Boyfriend's Shirt Anne V
La DoubleJ Scarf

(LA DOUBLEJ)RED Mini Foulard

La DoubleJ

(LA DOUBLEJ)RED Mini Foulard

La DoubleJ
Style
Give your outfit some Dolce Vita flair with our 100% Made in Italy Foulard crafted in collaboration with RED. The silk square is the oldest trick in the Milanese Sciura style book, always stashed in a handbag to be folded around the hair, wrapped loosely into a crisp shirt collar, or tied onto a wrist, ponytail or bag strap. Crafted from the finest silk twill from Lake Como, this smaller version makes a great pocket or collar companion and arrives in our hand-placed vibration-raising print. Not only will this item elevate your aesthetic but, with 100% of proceeds going to RED, you’ll be playing a part in the vital fight against AIDS
Shop on Partner Site
La DoubleJ Scarf
La DoubleJ Scarf
La DoubleJ Pull-Up Shorts

(LA DOUBLEJ)RED Pull-Up Shorts

La DoubleJ

(LA DOUBLEJ)RED Pull-Up Shorts

La DoubleJ
Style
Step right up for your prettiest pins. Crafted in collaboration with RED, these beauties are a lesson in casual class, arriving with an elasticated waistband in our light summer poplin. These go gorgeously with the mathing Better Than Your Boyfriend’s Shirt from the charitable Red capsule or a classic white tank for all your spirit-searching summer sojourns. Added bonus? All proceeds from this energy-elevating item will be donated to RED’s fight against AIDS.
Shop on Partner Site
La DoubleJ Pull-Up Shorts
La DoubleJ Pull Up Shorts

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]]> A Closer Look at the Historic (RED), Snapdragon, and Manchester United Initiative https://www.red.org/reditorial/partnership/a-closer-look-at-the-historic-red-snapdragon-and-manchester-united-initiative/ Tue, 29 Apr 2025 20:00:23 +0000 https://www.red.org/?p=7950 In a groundbreaking collaboration, (RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice. The (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures: Manchester United vs Arsenal women’s team match on... Read more »

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]]> In a groundbreaking collaboration, (RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice. The (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures: Manchester United vs Arsenal women’s team match on May 10th and Manchester United vs West Ham men’s team match on May 11th. This is a historic moment and an opportunity to invite more people than ever to Choose (RED).

This initiative is made possible thanks to the Snapdragon front-of-shirt sponsorship of Manchester United. While this is the first time that Snapdragon has teamed up with (RED), Snapdragon is not new to the global fight against health injustice. For over two decades, Qualcomm  has worked to bring connectivity and technology to underserved communities around the world, including countries like Kenya, Morocco, Nigeria, South Africa, and Tanzania.

Qualcomm’s programs help strengthen several on the ground health efforts including capacity building for healthcare workers, improving vaccine delivery to ensure efficacy, providing mobile ultrasounds for maternal health and supporting informative and educational HIV programs.

The Qualcomm-supported program KidzAlive Mobilized, implemented by Zoë-Life Innovative Solutions seeks to deliver HIV education and adherence support to children and caregivers through gamified digital tools and apps. Since its inception in 2017, KidzAlive Mobilized has reached 30,000+ children and helped train over 700 healthcare workers in South Africa, winning the 2024 GLOMO Award for ‘Tech4Good Best Mobile Innovation for Enhancing the Lives of Children and Young People.’

We’re honored to continue the legacy of strengthening health systems in the most vulnerable parts of the world. Thank you, Snapdragon, for turning your iconic collaboration with the world’s most famous football club into a force that saves lives with (RED)! We can’t wait to see the (RED) shirt on the pitch during the Manchester United women’s team and Manchester United men’s team matches on May 10th and 11th. Learn more about our exciting collaboration: https://red.org/snapdragon

Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

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]]> Introducing (AHLEM)RED: Sunglasses that Save Lives https://www.red.org/reditorial/partnership/introducing-ahlem-red-sunglasses-that-save-lives/ Fri, 07 Feb 2025 15:32:52 +0000 https://www.red.org/?p=7589 All eyes are on our new partnership with luxury eyewear brand AHLEM. Not only are the (AHLEM)ᴿᴱᴰ sunglasses stylish and practical, but they also help fight AIDS and save lives. Founded in Los Angeles in 2014 by Paris-born designer Ahlem Manai-Platt, AHLEM now operates boutiques in Paris, New York, Los... Read more »

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]]> All eyes are on our new partnership with luxury eyewear brand AHLEM. Not only are the (AHLEM)ᴿᴱᴰ sunglasses stylish and practical, but they also help fight AIDS and save lives.

Founded in Los Angeles in 2014 by Paris-born designer Ahlem Manai-Platt, AHLEM now operates boutiques in Paris, New York, Los Angeles, and San Francisco. Thoughtfully sourced materials from reputable and sustainable suppliers make their products earth-friendly and long-lasting. Rather than chasing fleeting trends, they focus on timeless designs and superior product quality, which will always be relevant.

AHLEM will contribute 40% of the net proceeds from every (AHLEM)ᴿᴱᴰ frame purchased to support (RED)’s work in bringing vital healthcare programs to communities most in need.

There’s purpose in every detail of the (AHLEM)ᴿᴱᴰ sunglasses. Each cat-eye frame comes with a custom red vegan leather hard pouch, as well as a specially commissioned collectible cleaning cloth—which doubles as an art piece—by acclaimed Ghanaian artist Joshua Oheneba-Takyi.

Shop now on ahlemeyewear.com or find an AHLEM boutique near you.

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]]> Roxanne Assoulin x (RED) Necklace Brings a Heartfelt New Way to Fight AIDS https://www.red.org/reditorial/partnership/roxanne-assoulin-x-red-necklace-brings-a-heartfelt-new-way-to-fight-aids/ Mon, 03 Feb 2025 14:58:19 +0000 https://www.red.org/?p=7497 With Valentine’s Day fast approaching, love may be in the air… why not put it around your neck? We’re proud to announce the Roxanne Assoulin x (RED) partnership, turning Roxanne Assoulin’s iconic puffy heart necklace into a life-saving fashion accessory. 30% of every Roxanne Assoulin x (RED) sale will go... Read more »

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With Valentine’s Day fast approaching, love may be in the air… why not put it around your neck? We’re proud to announce the Roxanne Assoulin x (RED) partnership, turning Roxanne Assoulin’s iconic puffy heart necklace into a life-saving fashion accessory.

Roxanne Assoulin x (RED)

30% of every Roxanne Assoulin x (RED) sale will go to (RED) to support our efforts in bringing life-saving healthcare programs to communities most in need.

The puffy heart collection features stunning heart-shaped jewelry, dangling on a gold-colored brass chain. These pieces are designed to add a vibrant flair and touch of whimsy to any ensemble, reflecting Roxanne Assoulin’s signature style that emphasizes both fun and sophistication.

This symbol of love is not just a unique piece of jewelry— it’s also a commitment to action. Every Roxanne Assoulin x (RED) purchase has a meaningful impact in the fight against AIDS and global health crises.

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]]> Cervical Cancer: Preventable, Treatable, Beatable https://www.red.org/reditorial/partnership/cervical-cancer-awareness-month-hiv-roche/ Mon, 27 Jan 2025 15:13:26 +0000 https://www.red.org/?p=7476 This is a guest (RED)ITORIAL written by Pelly Malebe, PhD, Product Manager: Specialized Molecular, Roche Diagnostics in honor of Cervical Cancer Awareness Month. As a (RED) Champion, Pelly helps spread the word about (RED) and Roche’s shared mission to raise awareness around the importance of testing and diagnostics, strengthening healthcare systems, and making preventable... Read more »

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]]> This is a guest (RED)ITORIAL written by Pelly Malebe, PhD, Product Manager: Specialized Molecular, Roche Diagnostics in honor of Cervical Cancer Awareness Month. As a (RED) Champion, Pelly helps spread the word about (RED) and Roche’s shared mission to raise awareness around the importance of testing and diagnostics, strengthening healthcare systems, and making preventable and treatable disease preventable and treatable for everyone.

Pelly Malebe, PhD, Product Manager: Specialized Molecular, Roche Diagnostics
Pelly Malebe, PhD, Product Manager: Specialized Molecular, Roche Diagnostics

Her Life, Her Worth: The Fight Against Preventable Cervical Cancer

When I think of cervical cancer awareness campaigns, I’m inspired to follow the narrative of “saving the lives of our grandmothers, mothers, daughters, wives, aunts, sisters and friends.” But, I’m reminded of a challenge posed by a friend who once asked, “Why does a woman have to belong to someone in order to be of any value? Why can’t she just be worthy because she just is, without linking her to someone?” I found that question to be powerful. So, this (RED)ITORIAL is about saving the woman from preventable diseases, because she is worthy, by simply being… her.

When we talk about the importance of saving women from cervical cancer, it’s crucial to understand the underlying factors. Cervical cancer is caused by persistent infection with high-risk types of the human papillomavirus (HPV). It is both preventable and treatable, yet it remains one of the leading causes of cancer-related deaths among women worldwide. Also preventable and treatable is HIV, though nearly 4,000 girls and young women contract the virus every week. No woman should die from a disease that can be prevented, detected early and managed effectively. Unfortunately, with both cervical cancer and HIV/AIDS, the lack of awareness and health equity continue to result in preventable deaths.

Bridging the Gap: Addressing the Dual Threat of HIV and Cervical Cancer

Cervical cancer disproportionately affects women in resource-limited settings, and the risk is even higher for women living with HIV. Women living with HIV are six times more likely to have an HPV infection progress to cervical cancer. This reality highlights the urgent need for integrated healthcare approaches that address both HIV and HPV infection.

By focusing on holistic healthcare models that incorporate integrated, regular testing for HIV and HPV, we can ensure that women receive comprehensive care with a large focus on screening, treatment, and support.

The Power of Prevention and Early Detection

Cervical cancer is one of the most preventable forms of cancer, thanks to advancements in HPV vaccines, routine screenings and early treatment. In my role in the diagnostics field, I’ve had the privilege of witnessing how early screening through HPV DNA testing is crucial in ensuring women receive timely interventions. However, I’ve also seen the devastating impact of limited awareness and access, with many women presenting to clinics or hospitals only when their symptoms have become severe. Unfortunately, this late-stage diagnosis is far too common in my home continent, Africa.

Governments, healthcare organizations, and communities are coming together in an effort to bridge this gap. It is crucial that the global effort to eliminate cervical cancer reaches every corner of the world, so that no woman is left behind. The burden of cervical cancer is heaviest in regions where healthcare resources are scarce. Women in low- and middle-income countries often face significant barriers to accessing preventive care, from financial constraints to lack of healthcare infrastructure.

Tackling these inequities requires national commitments, continental efforts, global partnerships, increased funding, and innovative solutions that bring healthcare to the most underserved populations. By prioritizing both cervical cancer and HIV prevention, screening and treatment on a global scale, we can save lives and empower women to thrive.

The Urgency of Now

As we observe Cervical Cancer Awareness Month, I am reminded of the safety instruction on an airplane: “In case of emergency, secure your own oxygen mask before helping others.” So, to the woman reading this (RED)ITORIAL, I ask, “Have you been screened or vaccinated for HPV?” If your answer is yes, I encourage you to spread the message to others. To the man reading this, I ask, “Are you encouraging the women in your life to get screened?” Your support plays a vital role in empowering the women around you to prioritize their health—whether it’s getting vaccinated, encouraging others to schedule routine screenings, or supporting advocacy groups and local organizations dedicated to preventing cervical cancer.

For me, the fight against cancer became deeply personal on January 29, 2024, when I lost the greatest love of my life, my beloved Father, to prostate cancer. When I think of cancer, I often find myself in the second stage of grief: anger. But I’ve chosen to channel that anger into action, honoring his memory and the countless lives affected by this disease.

I invite you to join us on this journey, together, we can create a future where cervical cancer and HIV are no longer a threat to women’s lives.

Let us stand united in this fight for her… because she is simply worthy.

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]]> Make an Impact at the Movies with (ALAMO DRAFTHOUSE)RED https://www.red.org/reditorial/partnership/make-an-impact-at-the-movies-with-alamo-drafthouse-red/ Wed, 22 Jan 2025 19:24:14 +0000 https://www.red.org/?p=7464 Silence your cell phones and settle into your seats because (RED)’s partnership with Alamo Drafthouse, our favorite dine-in cinema, is starting now. From January 22, 2025 through February 28, 2025, every visit to Alamo Drafthouse can be an opportunity to save lives. As part of their “XOXO, Alamo” Valentine’s Day... Read more »

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]]> Silence your cell phones and settle into your seats because (RED)’s partnership with Alamo Drafthouse, our favorite dine-in cinema, is starting now. From January 22, 2025 through February 28, 2025, every visit to Alamo Drafthouse can be an opportunity to save lives.

As part of their “XOXO, Alamo” Valentine’s Day series, moviegoers will have the chance to add a small donation to their ticket purchase. Every dollar will go to (RED) to support our efforts to bring life-saving healthcare programs to women and girls most in need.

Alamo Drafthouse does movies differently, featuring a full award-winning menu of apps and entrees, house cocktails, and craft beers, all delivered directly to your seat! So whether you’re catching the latest blockbuster or revisiting a classic on the big screen, this is a chance to turn movie nights into life-saving moments.

Find your nearest Alamo Drafthouse and book your tickets now.

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]]> (RED) Joins Forces with Snapdragon and Manchester United https://www.red.org/reditorial/news/red-joins-forces-with-snapdragon-and-manchester-united/ Mon, 20 Jan 2025 23:03:11 +0000 https://www.red.org/?p=7339 (RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice.  For the first time ever, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures; Manchester United vs Arsenal women’s team match... Read more »

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(RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice. 

For the first time ever, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures; Manchester United vs Arsenal women’s team match on May 10th and Manchester United vs West Ham men’s team match on May 11.  Fans will be able to purchase the limited-edition Manchester United shirts featuring the (RED) logo, in addition to other limited-edition apparel, with profits donated to the Global Fund with additional matching by the Gates Foundation.

Don McGuire, Jennifer Lotito, and Omar Berrada join forces in Davos to unveil new limited edition shirt in support of new collaboration between Snapdragon, Manchester United and (RED)
Photo Credit: Harold Cunningham/Getty

(RED), Manchester United, and Snapdragon announced the initiative today at the World Economic Forum at Davos, where they unveiled the Manchester United shirt with the (RED) logo for the very first time. 

Both Qualcomm (through its consumer brand, Snapdragon) and (RED) have a long-term focus of driving impact and changing lives in vulnerable communities. Since 2004, Qualcomm has collaborated with both public and private partners to bring connectivity and technology to underserved communities around the world, while since its launch in 2006, (RED) has generated more than $800 million for the Global Fund, money that has helped more than 325 million people worldwide.

Thank you, Qualcomm, for turning your iconic partnership with the world’s most famous football club into a force that saves lives with (RED)!

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]]> Chill Out with the (oHHo)RED Collection https://www.red.org/reditorial/partnership/chill-out-with-the-ohho-red-collection/ Tue, 03 Dec 2024 20:14:18 +0000 https://www.red.org/?p=7141 Whether the holidays bring excitement, stress, or joy, they can be a lot for anyone to handle. Our latest partnership can help with that. Introducing (oHHo)ᴿᴱᴰ: a line of CBD and Hemp Derived THC products perfect for enjoying or gifting this holiday season, and every purchase supports (RED)’s efforts to... Read more »

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Whether the holidays bring excitement, stress, or joy, they can be a lot for anyone to handle. Our latest partnership can help with that. Introducing (oHHo)ᴿᴱᴰ: a line of CBD and Hemp Derived THC products perfect for enjoying or gifting this holiday season, and every purchase supports (RED)’s efforts to bring life-saving healthcare programs to vulnerable communities around the world. Let’s explore the buzz behind the products! 

If you’re looking for a refreshing way to turn up the vibes on a night out, (oHHo)ᴿᴱᴰ Red Cherry and Lime Seltzer has your back. Thanks to the 5mg Hemp Derived THC + 5mg CBG + 5mg CBD, these seltzers can boost mood and relieve pain, all with zero hangover. Available in 6-, 12-, and 24-packs.

Fruity and sweet, the (oHHo)ᴿᴱᴰ D9 THC Strawberry Bar is the perfect afternoon treat to take the edge off. With a delicate balance of THC, CBD, and CBG, the THC Strawberry Bar can boost mood and increase relaxation. Try one square and savor a light, enjoyable buzz for up to 6 hours. 

For a secret weapon that you can take with you anywhere, the (oHHo)ᴿᴱᴰ Strawberries & Cream THC Dots are perfect party-on-the-go bites! Pop these in your purse or backpack to save for the right moment. These dots taste great, are quick-acting, and have an anti-anxiety & anti-inflammatory effect.

Chocolate before bed? Absolutely! With the (oHHo)ᴿᴱᴰ Raspberry CBNight Bar, enjoy a square of this rich raspberry treat thirty minutes before bed for a full night of deep, restful sleep. With CBD and CBN in each bite, expect an anti-anxiety and anti-inflammatory cooldown to your day, followed by quality sleep, all with zero grogginess.

To make things even sweeter, 20% of every (oHHo)ᴿᴱᴰ product will support (RED)’s efforts to fight global health injustices. 21+ please enjoy responsibly.

SHOP (oHHo)ᴿᴱᴰ PRODUCTS

(oHHo)ᴿᴱᴰ Hemp-Derived THC Strawberry Bar

(oHHo)RED Hemp-Derived THC Strawberry Bar

oHHo

(oHHo)RED Hemp-Derived THC Strawberry Bar

oHHo
Food & DrinkWellness
This fruity, sweet bar is flavored with Strawberry and infused with 20mg of hemp-derived THC, 80mg of CBD, and 20mg of CBG.
Indulge while giving back: 20% of each purchase goes back to (RED) to support their mission to provide life-saving care to vulnerable communities.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Must be 21+ to purchase.
Shop on Partner Site
(oHHo)ᴿᴱᴰ Hemp-Derived THC Strawberry Bar
(oHHo)ᴿᴱᴰ Hemp-Derived THC Strawberry Bar
(oHHo)ᴿᴱᴰ Hemp-Derived THC Strawberry Bar
(oHHo)ᴿᴱᴰ Red Cherry and Lime THC Seltzer

(oHHo)RED Red Cherry and Lime THC Seltzer

oHHo

(oHHo)RED Red Cherry and Lime THC Seltzer

oHHo
Food & DrinkWellness
This sparkling cannabis-infused seltzer is low on calories, high on vibes. Fast-acting nanotechnology, and mood-boosting ingredients, deliver a smooth, bubbly buzz—with even more benefits.
20% of each purchase goes back to (RED) to support their mission to provide life-saving care to vulnerable communities.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Must be 21+ to purchase.
Shop on Partner Site
(oHHo)ᴿᴱᴰ Red Cherry and Lime THC Seltzer
(oHHo)ᴿᴱᴰ Red Cherry and Lime THC Seltzer
(oHHo)ᴿᴱᴰ Strawberries + Cream Hemp Derived THC Dots

(oHHo)RED Strawberries + Cream Hemp Derived THC Dots

oHHo

(oHHo)RED Strawberries + Cream Hemp Derived THC Dots

oHHo
Food & DrinkWellness
Bursting with flavor—and all-natural ingredients—the (oHHo)ᴿᴱᴰ THC-infused gummies are the ultimate boost-on-the-go.
Plus, 20% of each purchase goes back to (RED) to support their mission to provide life-saving care to vulnerable communities.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Must be 21+ to purchase.
Shop on Partner Site
(oHHo)ᴿᴱᴰ Strawberries + Cream Hemp Derived THC Dots

The post Chill Out with the (oHHo)<sup>RED</sup> Collection appeared first on RED.

]]> Thank You, Merck, for Supporting the (RED) Holiday Edit 2024! https://www.red.org/reditorial/partnership/thank-you-merck-for-supporting-the-red-holiday-edit-2024/ Sun, 01 Dec 2024 19:59:00 +0000 https://www.red.org/?p=7018 The holiday season is finally upon us, and with it comes the magic of twinkling lights, the scent of pine in the air, and the joyful buzz of gift-giving. This year, make gift-giving even better with the (RED) Holiday Edit. For the second year in a row, the (RED) Holiday... Read more »

The post Thank You, Merck, for Supporting the (RED) Holiday Edit 2024! appeared first on RED.

]]> The holiday season is finally upon us, and with it comes the magic of twinkling lights, the scent of pine in the air, and the joyful buzz of gift-giving. This year, make gift-giving even better with the (RED) Holiday Edit. For the second year in a row, the (RED) Holiday Edit is offering myriad ways to join the fight against AIDS. From cool tech to fashion and grooming, fragrance to rides on two wheels and four, there is something for everyone on your list. Put purpose into every purchase this holiday when you SHOP (RED), you SAVE LIVES.

The (RED) Holiday Edit is your definitive guide to supporting the fight against global health injustice this holiday season. Once again, this exciting campaign is generously supported by Merck (known as MSD outside the U.S. and Canada).

Merck has generously supported (RED) over the past several years during key moments like Pride and also year-round. Merck’s support of the (RED) Holiday Edit campaign will allow (RED) to engage even more holiday shoppers and raise even more money in the fight against the global health injustices that allow pandemics to thrive.

Through this campaign, Merck has announced an additional $600,000 contribution to the Global Fund’s Africa Frontline First Catalytic Fund, bringing their total commitment to $1,000,000.

Launched in 2023, the Catalytic Fund aims to build resilient and sustainable community health systems across 8 countries in Africa – Burkina Faso, Côte d’Ivoire, Ethiopia, Kenya, Liberia, Mali, Senegal, and Zambia.

This generous contribution will help provide health workers with proper training, equipment, and support, while ensuring they are properly paid for their work. Thanks to the support of (RED) partners like Merck, the Catalytic Fund is helping to empower these community health workers to take charge in the fight against AIDS.

Thank you Merck, for your continued dedication to (RED) and the fight to strengthen global health systems!

The post Thank You, Merck, for Supporting the (RED) Holiday Edit 2024! appeared first on RED.

]]> (RED) Partners and Supporters Light Up for World AIDS Day and Giving Tuesday 2024 https://www.red.org/reditorial/events/red-partners-and-supporters-light-up-for-world-aids-day-and-giving-tuesday-2024/ Sun, 01 Dec 2024 17:15:53 +0000 https://www.red.org/?p=7081 It’s that time of year again! Each year on December 1st we honor World AIDS Day, an international day dedicated to raising awareness around the AIDS fight. And right on its heels, we also celebrate Giving Tuesday, a global day of giving that takes place on the Tuesday after U.S.... Read more »

The post (RED) Partners and Supporters Light Up for World AIDS Day and Giving Tuesday 2024 appeared first on RED.

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It’s that time of year again! Each year on December 1st we honor World AIDS Day, an international day dedicated to raising awareness around the AIDS fight. And right on its heels, we also celebrate Giving Tuesday, a global day of giving that takes place on the Tuesday after U.S. Thanksgiving.

This year, (RED) partners and supporters are once again coming together to help raise awareness and bring you powerful new ways to CHOOSE (RED) SAVE LIVES on World AIDS Day and Giving Tuesday.

Shop With Apple Pay. Support (RED).

From November 29 through December 8, Apple is donating $5 to the Global Fund for every purchase made with Apple Pay at an Apple Store, in the Apple Store app, or on apple.com, up to $3M.

iPhone Apple Pay
Jeffrey Mc Eachern Teaches (RED) World AIDS Day Run on Peloton

For the second year in a row, (RED)UCATOR and Peloton Tread instructor Jeffrey Mc Eachern taught a special 30 minute Peloton Tread class in honor of World AIDS Day featuring (RED)UCATOR Phoebe Robinson.  The run premiereed Dec 1st at 9AM ET/2PM GMT and is available to stream anytime with the Peloton Tread or Peloton App+.


Rapping Science Teacher Matt Green Explains Importance of HIV Testing

Ahead of World AIDS Day, we created a new video in collaboration with rapping science teacher and content creator Matt Green and our partner Roche to explain the importance of regular HIV testing for all.

(RED) Pop-Up at Bank of America Winter Village at Bryant Park

The (RED) Pop-Up Shop returns to Bank of America Winter Village at Bryant Park in NYC. Stop by December 1st to 5th from 11am-8pm to explore (RED) gifts that give back, enjoy free coffee, and even win prizes. To celebrate World AIDS Day on December 1st, Bank of America and (RED) lit The Rink red and even had a special set from DJ Buka.

Artist Yinka Ilori MBE Collaborates with Beats by Dre on Limited Edition Beats Solo 4 Headphones

To mark our longstanding partnership with Beats, and continue to bring awareness to the fight against AIDS on World AIDS Day, we created custom Beats Solo 4 headphones. We also teamed up with legendary artist and designer Yinka Ilori to design the exclusive special-edition packaging, adding a celebratory touch to this custom collaboration.

Shop Dozens of (RED) Gifts That Give Back from (RED) Partners

Ahead of World AIDS Day and Giving Tuesday, (RED) launched The (RED) Holiday Edit, our holiday shopping campaign, offering life-saving gifts From cool tech to fashion and grooming, fragrance to rides on two wheels and four, there is something for everyone on your list. Check out new products from our newest partners, Savas, Kreuther Handcrafted Chocolate, and Aroma360.

The post (RED) Partners and Supporters Light Up for World AIDS Day and Giving Tuesday 2024 appeared first on RED.

]]> Make Every Scent Count with The (AROMA360®)RED Collection https://www.red.org/reditorial/partnership/make-every-scent-count-with-the-aroma360-red-collection/ Mon, 25 Nov 2024 14:33:04 +0000 https://www.red.org/?p=6959 We all know how important first impressions can be. So go ahead and impress your next guest with a great smelling home, courtesy of a life-saving (AROMA360)ᴿᴱᴰ product! Four of AROMA360’s best-selling and best-smelling products are turning red to help fight global health injustices. An (AROMA360®)ᴿᴱᴰ Mini Pro Scent Diffuser... Read more »

The post Make Every Scent Count with The (AROMA360®)<sup>RED</sup> Collection appeared first on RED.

]]> We all know how important first impressions can be. So go ahead and impress your next guest with a great smelling home, courtesy of a life-saving (AROMA360)ᴿᴱᴰ product! Four of AROMA360’s best-selling and best-smelling products are turning red to help fight global health injustices.

An (AROMA360®)ᴿᴱᴰ Mini Pro Scent Diffuser provides a modern flair to the room, and brightens the ambiance with time-released freshness to keep up with life’s everyday odors. Pop in your favorite oil from AROMA360, or better yet, pair the diffuser with the (RED) scent, which features notes of Ruby Grapefruit, Bergamot, Jasmine, White Cedar, and Sea Moss.

Wish you could bottle that scent and take it on the road? You’re in luck! The (AROMA360®)ᴿᴱᴰ Red Parfum is a fragrance that will keep you fresh all day, and best believe noses will perk up when you enter a room!

For another option to set the mood, try the Bougie Sand Wax Set. Enhance your surroundings with the metallic bespoke vessel, complemented by AROMA360’s exclusive refillable sand wax technology. Say goodbye to candle disposal and embrace this new sustainable paradigm.

Smelling good yet? Even better: 25% of the purchase price of every (AROMA360®)ᴿᴱᴰ item will go to (RED) to help bring life-saving healthcare programs to communities most in need, with a maximum donation of $125,000.

(AROMA360®)ᴿᴱᴰ Bougie Red Candle

(AROMA360®)RED Bougie Red Candle

Aroma360

(AROMA360®)RED Bougie Red Candle

Aroma360
Home
Indulge in the epitome of sophistication and elegance with Bougie Red. This exquisite candle enchants the senses with its delightful fragrance, weaving together the invigorating notes of ruby grapefruit, heliotrope petals, cashmere amber, and sea moss. Encased in a mesmerizing metallic-finished red vessel, Bougie Red becomes a captivating centerpiece that effortlessly enhances your home decor. With two wicks, this candle sets the perfect ambiance, infusing your space with unparalleled sophistication and timeless beauty.

Fragrance Notes:

Top Notes – Ruby Grapefruit, Bergamot, Jasmine
Middle Notes – Heliotrope Petals, Violet Leaf, Peppercorn
Base Notes – Cashmere Amber, White Cedar, Sea Moss
Burn Time: 4 Hours

25% of the purchase price of every (AROMA360®)ᴿᴱᴰ item goes to (RED) to help bring life-saving healthcare programs to communities most in need.
Shop on Partner Site
(AROMA360®)ᴿᴱᴰ Bougie Red Candle

(AROMA360®)RED Mini Pro Scent Diffuser

Aroma360

(AROMA360®)RED Mini Pro Scent Diffuser

Aroma360
HomeTech
The (AROMA360®)ᴿᴱᴰ Mini Pro Scent Diffuser is the ultimate choice for enhancing your home’s ambiance with luxurious fragrances. Utilizing advanced waterless and heatless technology, it disperses a dry mist of your favorite luxury oils, ensuring consistent and potent aromas without the mess or risk of spills. Perfectly safe for kids and pets, the (RED) Mini Pro Scent Diffuser offers a worry-free scenting experience. Its stylish design is a beautiful shade of (RED) and a seamless fit for any décor. Compact and user-friendly, the (RED) Mini Pro Scent Diffuser provides an effortless way to infuse your home with delightful, long-lasting scents while maintaining an environmentally friendly footprint.

25% of the purchase price of every (AROMA360®)ᴿᴱᴰ item goes to (RED) to help bring life-saving healthcare programs to communities most in need.
Shop on Partner Site
(AROMA360®)RED Red™ Diffuser Oil - 500ml

(AROMA360®)RED Red Diffuser Oil

Aroma360

(AROMA360®)RED Red Diffuser Oil

Aroma360
Home
This luxurious aroma is designed specifically to fill your home with captivating scents. Introducing Red™, a delightful fragrance that exudes sophistication and elegance. Experience the invigorating blend of ruby grapefruit, heliotrope petals, cashmere amber, and sea moss, which combine to create an irresistible allure for your senses.

Fragrance Notes:

Top Notes – Ruby Grapefruit, Bergamot, Jasmine
Middle Notes – Heliotrope Petals, Violet Leaf, Peppercorn
Base Notes – Cashmere Amber, White Cedar, Sea Moss


25% of the purchase price of every (AROMA360®)ᴿᴱᴰ item goes to (RED) to help bring life-saving healthcare programs to communities most in need.
Shop on Amazon Shop on Partner Site
(AROMA360®)RED Red™ Diffuser Oil - 500ml
(AROMA360®)RED Red™ Diffuser Oil - 50ml
(AROMA360®)ᴿᴱᴰ Red™ Parfum

(AROMA360®)RED Red Parfum

Aroma360

(AROMA360®)RED Red Parfum

Aroma360
Home
Red, a delightful fragrance that embodies sophistication and elegance. With its invigorating blend of ruby grapefruit, heliotrope petals, cashmere amber, and sea moss, this luxurious aroma captivates the senses with its irresistible allure.

Fragrance Notes:
Top Notes – Ruby Grapefruit, Bergamot, Jasmine
Middle Notes – Heliotrope Petals, Violet Leaf, Peppercorn
Base Notes – Cashmere Amber, White Cedar, Sea Moss


25% of the purchase price of every (AROMA360®)ᴿᴱᴰ item goes to (RED) to help bring life-saving healthcare programs to communities most in need.
Shop on Amazon Shop on Partner Site
(AROMA360®)ᴿᴱᴰ Red™ Parfum

The post Make Every Scent Count with The (AROMA360®)<sup>RED</sup> Collection appeared first on RED.

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