Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…
Read More
Though common sense may tell you that publishing controversial content on your website or blog may be something to avoid, the truth is that controversial writing sells. Everyone loves a good debate â in fact, we thrive on it. (I mean, look at the insane firestorm that surrounded that stupid dress.) Tactfully inserting yourself into a…
Read More
Content creation is hard. According to Angela DeFranco of HubSpot: âContent creation is the hardest part of inbound marketingâ. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because itâs hard, and because it doesnât feel like the…
Read More
Small- and medium-sized businesses often outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem more challengingâafter all, your blog is the voice of your company, and a critical part of your content marketing strategy. Should You Outsource Your Blog Writing? If you…
Read More
Creating content is hard. Thatâs why most marketers outsource content creation, through agencies, freelancers, content creation platforms, or some combination of all of those. Creating content that truly delivers value to readersâvalue-added contentâis even harder. Yet, in 2022, the ability to create value-added content is what distinguishes content marketing leaders from laggards, in a crowded…
Read More
Finding new topics ideas. Writing captivating blog posts. Ranking content on page one. You know, the everyday issues of content strategists, writers, and SEO-heads. The same problems that make us spend thousands per year on tools. But what if there was a way to overcome some of these problems for free? Read the title? Then you guessed…
Read More